There’s a lot of buzz out there right now about AI—how it’s reshaping industries, building pitch decks in seconds, and making everyone’s LinkedIn posts suspiciously well-written.
And honestly? I’m into it.
At JBG Office Hours, I encourage my startup clients to use tools like ChatGPT. Why wouldn’t you? It’s incredible for:
- Brainstorming business names
- Outlining investor decks
- Drafting that “scary” cold email
- Getting unstuck when your brain’s gone blank at 2 AM
AI is fast. It’s responsive. It’s (usually) polite. It’s a killer productivity buddy.
But here’s where I draw the line:
AI doesn’t know you.
It doesn’t hear the hesitation behind your confident pitch.
It doesn’t notice when you’re avoiding the real issue with your co-founder.
It doesn’t call you out when you’re hiding behind “market research” instead of taking action.
That’s what I do.
Coaching Is More Than Information—It’s Transformation.
There’s a massive difference between knowing what to do and actually doing it.
AI can hand you a to-do list.
But a coach walks with you while you do it—pointing out blind spots, offering new perspectives, and holding you accountable when your momentum starts to wobble.
Good coaching isn’t transactional.
It’s relational, contextual, and deeply human.
It’s knowing when to push and when to pause.
When to ask a better question instead of giving a faster answer.
When to zoom out on your business—and zoom in on what’s really holding you back.
Use the Tool. Then Talk to Me.
So yes, use ChatGPT. Use all the AI tools at your disposal.
Let them help you draft, build, imagine, and iterate.
But when you want clarity, confidence, and actual traction? That’s where I come in.
Because while AI is powerful, your startup journey still needs:
- A second brain (mine)
- A strategic mirror (also mine)
- And someone who isn’t afraid to say, “You’re playing small, let’s fix that.”
Book Your Office Hours
If you’re tired of running in circles—or talking to robots who never challenge your assumptions—it might be time to get a real human on your side.
👉 Book a JBG Office Hours session
Let’s take those clever AI-powered ideas and make them actually happen.
